Digital Asset Management Business Case Builder
We hear it time, and again, the business case for Digital Asset Management is not strong enough to motivate upper management and break the silo mentality, while simultaneously aid digital transformation.
The Maturity Model as the name suggests provides information on how mature an organisation’s DAM strategy is or has become. By denoting the key areas in which a successful DAM operates at an optimal level, the model describes how it is possible for an organisation to properly realise the potential of a DAM system.
It is rare that any organisation will score optimal in every category and this is to be expected, but it does show organisations how they can achieve optimal functionality. Innovation within DAM and the technology industry as a whole will soon mean that we may require an increasingly granular maturity model; each innovation was setting the bar ever higher to what is perceived as optimal functionality. For the time being the DAM Maturity Model serves as the go-to method by which an organisation can place themselves within DAM.
How does it work?
We start with a simple form and 23 questions, the form can be emailed to departments, individuals and branches throughout the world.
The aggregation of the shared knowledge builds a clear picture of/for a DAM strategy.
Ad Hoc - Incipient: Training Required
Formative: First Adopters
Operational & Optimal: Leaders, Trainers and Stakeholders
Optimised - Future Proofing
Governance Check List Included