At IQ Equity we have been passionate about Digital Asset Management for more years than we care to remember, and we have learnt a great deal on our DAM journey. Here is some free advice to help you get DAM right. If you skip any of the following steps, your chance of failure is increased exponentially. We know we have been doing this for a long time and have benchmarked all our learnings into the following:
Digital Asset Management is a strategy, not just a technology purchase
Education is key
Step 1: Maturity Model Gap Analysis.
Preparing for a Digital Asset Management Maturity Modelling: Strategy
Digital Asset Management (DAM) is the collection of systems and processes that enable the management of assets from creation through distribution and archive. The DAM Maturity Model (DAM-MM) uses 15 dimensions organised into four categories to define the
digital asset management ecosystem:
- People: The human roles, responsibilities, and interrelationships in an organisation’s use and management of DAM
- Processes: The repeatable set of procedures and operations designed to realise each stage of an asset’s lifecycle
- Information: The material and related descriptors that enable the use of an asset
- Systems: The related components that work together to facilitate the lifecycle of assets
The IQ Equity team are the guardians of the DAM Maturity Model site
Step 2: Content Audits
Step 3: Requirements Gathering
Step 4: Governance
Step 5: DAM Vendor Selection
DAM 10 Core Methodology
Currently, 35 vendors have passed the Ten Core Characteristics of digital asset management accreditation test. A further 25% of vendors tested have failed the test!
Only accredited vendors appear on this site.
Ten Core Characteristics is a strategy here is our methodology for testing DAM vendors.
- Step1: Vendors are blind tested on digital assets (images, design documents, video, PDF's etc)
Vendors either pass all ten characteristics if they fail on one characteristic they fail the whole test.
Once a DAM vendor has passed the test we score them across each dimension.
Example of crib sheet against vendor score and analysis.
(i) In singular & bulk
● 0 - No bulk upload or only a single method of uploading assets to the DAM
● 1 - 3 - Basic uploader, such as FTP with limited options to bulk upload / apply
● 4 - 5 - Few different methods to ingest assets, cloud and desktop methods both
present, bulk options comparable to singular
● 6 - 7 - Multiple methods to upload including HTML5, hot folder and/or Dropbox or
similar, numerous options to add metadata (including in bulk). Applying metadata at
ingest can be enforced, ensuring assets are properly marked up. Utilising file transfer
acceleration technology (e.g. Signiant & Aspera etc). Also, dedupe technology is
● 8 - 9 - Seamless multichannel upload to the DAM, complex upload workflows
including individualised workflows based on asset type, ability to push and pull from
multiple integrated software, complexity must be accompanied by ease of use.
● 10 - Machine to Machine upload (cybernetics, telepathy, serendipity))