Codified DAM Consultant

Maturity Model Gap Analysis

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Maturity Model Gap Analysis
Maturity Model Gap Analysis Maturity Model Gap Analysis Maturity Model Gap Analysis Maturity Model Gap Analysis Maturity Model Gap Analysis

Preparing for a Digital Asset Management

Maturity Modelling: Strategy

Digital Asset Management (DAM) is the collection of systems and processes that enable the management of assets from creation through distribution and archive. The DAM Maturity Model (DAM-MM) uses 15 dimensions organised into four categories to define the digital asset management ecosystem:

  • 1. People: The human roles, responsibilities, and interrelationships in an organisation’s use and management of DAM
  • 2. Processes: The repeatable set of procedures and operations designed to realise each stage of an asset’s lifecycle
  • 3. Information: The material and related descriptors that enable the use of an asset
  • 4. Systems: The related components that work together to facilitate the lifecycle of assets

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