Before you even consider talking directly to a DAM vendor, you need to map your company and its silos against the DAM Maturity Model.
The DAM Maturity Model (DAM-MM) uses 15 dimensions organised into four categories to define the digital asset management ecosystem:
- People – The human roles, responsibilities, and interrelationships in an organisation’s use and management of DAM
- Information – The material and related descriptors that enable the use of an asset
- Systems – The related components that work together to facilitate the lifecycle of assets
- Processes – The repeatable set of procedures and operations designed to realise each stage of an asset’s lifecycle