Codified DAM Consultant

Digital Asset Management News, Research, Stories and Insights

You know the story, Bob from business development at Humongous Company PLC  had a round of Golf with Bill VP of something or another who had a word with Mary in HR, who had coffee with Jane heading up the DAM stakeholders group and all of a sudden Humongous is the front-runner for the new DAM initiative

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Any vendor who has passed the Ten Core Characteristics DAM accreditation test is a winner for customers. Too many companies that call themselves DAM vendors would fail the accreditation test, many have already. Buyer beware just because it looks like digital asset management, does not make it fit for purpose or indeed offer the right foundation for a strategic plan.

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New Vendors, New Content New Strategies