Codified DAM Consultant

Metric based analysis and consulting

Digital Asset Management with Quantitative Data, Qualitative Insights.


Version Control

Digital Asset Management vendors fail on true version control, but not the vendors who have passed the ten core characteristics

Accredited Digital Asset Management Vendors

Digital Asset Management is complex with a lot of moving parts. The Codified Consultant has simplified the process using a standards-based approach working solely with certified and accredited DAM vendors. Full Database subscriptions available.


Latest Products

Interactive DAM Strategy Builder

It can take months to build a business case for digital asset management. Use our form based system to ask the right questions in a timely manner, speeding up the whole process and making sure the right questions are asked.

DAM Business Case Builder

Content Audits

Simple form based system to build the requirements needed to get DAM right and map to maturity and requirements

DAM Business Case Builder

Governance Builder

DAM systems use metadata to automate governance, most people do not understand how effective DAM can be for helping people and organisation keep control of their content and their IP.

DAM Business Case Builder

Digital Asset Management standards and best practice by experts

Which is the best DAM system?

One of the questions we are constantly asked is which DAM is the best and, as we all know, there is no such thing. It all depends on what and where the DAM customer is. The question layer is critically important–Do I want cloud? Is my preference SaaS or On-Premise? Do I know or even understand the functional and nonfunctional requirements? Do I have a sound taxonomy and content-based information architecture? The list of questions goes on and on and on.

Without expert non-partial advice, sifting through the complexity is down to the will of the researcher. Unless, of course, they bring in consultants that fully understand the transformative nature of what DAM as a strategy can bring to everyone.


10 core characteristics of Digital Asset Management

Everyone interacts with content

Digital Asset Management is wasted in silos

Five steps for Digital Asset Management Success

DAM Gap Analysis

Maturity Modelling

Here is some free advice to help you get DAM right. If you skip any of the following steps, your chance of failure is increased exponentially

Download Maturity Model

DAM Content Audits

Content Audits

Evaluate People, Processes, Information and Systems by user types,  Ideate, Create, Curate and Analysis

Digital Asset Management Requirements Gathering

Requirements Gathering

There are precisely 100 questions relating to functional and non-functional requirements you should be asking of every vendor  

Digital Asset Management Governance


Governance is the guidebook for your DAM system. It outlines administration, maintenance and support of the DAM system, as well as defining who is responsible for which areas of the system and establishes rules for proper usage. 

Digital Asset Management Vendor Analysis

Long List to short list vendor selection

Once you have done the hard work of gap analysis, content audits, governance and requirements gathering vendor selection is simplified

DAM Vendors

DAM Requirements Builder

Mapping requirements to vendor capability

This is a heavy lift skill set, get it wrong and you will not have a strategy that will last for the next few years

Requirements Builder

Requirements as a scoring metric

Just because a vendor says they do it, does not mean they do it in the best possible way. Requirements gathering now has a score!

Requirements Builder

Beyond Core Scores

Having the ability to pre score a vendor directly to your requirements will save you 100's of hours and simplify complexity

Requirements Builder

Digital asset Management Deep Domain Expertise

DAM Maturity Model Analysis

Standards and Best Practice for getting DAM right the first time.

Too many companies fail at digital asset management

The Codified Consultant is based on 20 years of experience in the filed, as users, as analysts and as consultants working with Fotune 500 companies, not for profits and SME's.  

Maturity Modelling

Digital Asset Management Vendor Reports

36 Accredited DAM Vendors

The Codified Consultant has currently evaluated 36 DAM vendors across 22 dimensions.

All vendors covered are fit for purpose and qualify as actual digital asset management companies. 25% of vendors calling themselves DAM vendors have failed the ten core characterictis test

Vendor Reports

Digital Asset Management Vendor Analysis Scores

DAM is complex, we have simplified DAM complexity

Compare and contrast vendors by type, vertical, workflows, cloud procilivty, value for money, technical specifications, functional and non-functional requirements 

Access the full database by subscription


Metadata is the most important function within a Digital Asset Management system, sadly this is also the most understood aspect of a business transformation strategy

Technical Specifications

The Codified DAM Consultant™ allows any user to quickly search 36 accredited Digital Asset Management vendors within the application and over 100 variables depending on the scenarios required

Digital Asset Management Vendor Technical Specification Analysis

Ten Core Dashboard

DAM Strategy Dashboard

Ten Core Strategy

Ten Core strategies to reduce risk when selecting DAM software understand key components of DAM technology align DAM software standards to your business strategy reduce risk and optimise your business operations

Characteristics mapped to vendors capability: Enrich

The term enrich has been misinterpreted by some, obviously there are multiple ways that your experience can be enriched, through metadata and user interfaces for example. In Ten Core the focus is on the way that the DAM gathers data and how this data is used. It must be possible to access data on the system and the usage (downloads, uploads, versioning etc) of assets at the bare minimum. DAMs that perform better here have integrated analytical software, have developed proprietary tools and are tracking content in integrated software or through embeds.

Longlist to Shortlist Builder

Perhaps your company has a preference to location, cloud provider, vertical specialism, code base, price etc. Query the who application, answer your questions and go from a longlist to a shortlist in seconds

Coming Soon

Artificial Intelligence

Which vendor has the best AI strategy and why?

Semantic Web

Graph databases are on their way, which vendors are embracing Web 3.0 the web of data and why?

Plug and Play Ontologies

AR/VR linked to knowledge transfer will transform everything in the next few years, who are the players and why?

Deep design thinking

#digitalassetmanagement is a science driven by #metadata powered by automated #integrations

New Vendors, New Content New Strategies