Digital Asset Management vendors fail on true version control, but not the vendors who have passed the ten core characteristics
Accredited Digital Asset Management Vendors
Digital Asset Management is complex with a lot of moving parts. The Codified Consultant has simplified the process using a standards-based approach working solely with certified and accredited DAM vendors. Full Database subscriptions available.
DAM News, Insights, Stories & Analysis
Digital Asset Management Global Gap Analysis 2018
June 13, 2018
Over 3300 companies across the globe have downloaded the DAM Maturity Model Gap Analysis document. Our latest survey results show a clear opportunity for any company that treats digital asset management as the foundational playbook for the ideation, creation, curation, archive and analysis of digital content.
Top Ten DAM Vendors by Use Case Scenario
May 29, 2018
Using the Codified DAM Consultants use case scenario engine builder we tested all our accredited DAM vendors against three specific use case scenarios. Marketing Manager Brand Manager Brand Engagement Manager
Interactive DAM Strategy Builder
It can take months to build a business case for digital asset management. Use our form based system to ask the right questions in a timely manner, speeding up the whole process and making sure the right questions are asked.
Simple form based system to build the requirements needed to get DAM right and map to maturity and requirements
DAM systems use metadata to automate governance, most people do not understand how effective DAM can be for helping people and organisation keep control of their content and their IP.
Vendor Analysis Reports
Which is the best DAM system?
One of the questions we are constantly asked is which DAM is the best and, as we all know, there is no such thing. It all depends on what and where the DAM customer is. The question layer is critically important–Do I want cloud? Is my preference SaaS or On-Premise? Do I know or even understand the functional and nonfunctional requirements? Do I have a sound taxonomy and content-based information architecture? The list of questions goes on and on and on.
Without expert non-partial advice, sifting through the complexity is down to the will of the researcher. Unless, of course, they bring in consultants that fully understand the transformative nature of what DAM as a strategy can bring to everyone.
Everyone interacts with content
Digital Asset Management is wasted in silos
Five steps for Digital Asset Management Success
Here is some free advice to help you get DAM right. If you skip any of the following steps, your chance of failure is increased exponentially
Evaluate People, Processes, Information and Systems by user types, Ideate, Create, Curate and Analysis
There are precisely 100 questions relating to functional and non-functional requirements you should be asking of every vendor
Governance is the guidebook for your DAM system. It outlines administration, maintenance and support of the DAM system, as well as defining who is responsible for which areas of the system and establishes rules for proper usage.
Long List to short list vendor selection
Once you have done the hard work of gap analysis, content audits, governance and requirements gathering vendor selection is simplified
DAM Requirements Builder
Mapping requirements to vendor capability
This is a heavy lift skill set, get it wrong and you will not have a strategy that will last for the next few years
Requirements as a scoring metric
Just because a vendor says they do it, does not mean they do it in the best possible way. Requirements gathering now has a score!
Beyond Core Scores
Having the ability to pre score a vendor directly to your requirements will save you 100's of hours and simplify complexity
Digital asset Management Deep Domain Expertise
Standards and Best Practice for getting DAM right the first time.
Too many companies fail at digital asset management
The Codified Consultant is based on 20 years of experience in the filed, as users, as analysts and as consultants working with Fotune 500 companies, not for profits and SME's.
36 Accredited DAM Vendors
The Codified Consultant has currently evaluated 36 DAM vendors across 22 dimensions.
All vendors covered are fit for purpose and qualify as actual digital asset management companies. 25% of vendors calling themselves DAM vendors have failed the ten core characterictis test
DAM is complex, we have simplified DAM complexity
Compare and contrast vendors by type, vertical, workflows, cloud procilivty, value for money, technical specifications, functional and non-functional requirements
Metadata is the most important function within a Digital Asset Management system, sadly this is also the most understood aspect of a business transformation strategy
The Codified DAM Consultant™ allows any user to quickly search 36 accredited Digital Asset Management vendors within the application and over 100 variables depending on the scenarios required
Ten Core Dashboard
Ten Core Strategy
Ten Core strategies to reduce risk when selecting DAM software understand key components of DAM technology align DAM software standards to your business strategy reduce risk and optimise your business operations
Characteristics mapped to vendors capability: Enrich
The term enrich has been misinterpreted by some, obviously there are multiple ways that your experience can be enriched, through metadata and user interfaces for example. In Ten Core the focus is on the way that the DAM gathers data and how this data is used. It must be possible to access data on the system and the usage (downloads, uploads, versioning etc) of assets at the bare minimum. DAMs that perform better here have integrated analytical software, have developed proprietary tools and are tracking content in integrated software or through embeds.
Longlist to Shortlist Builder
Perhaps your company has a preference to location, cloud provider, vertical specialism, code base, price etc. Query the who application, answer your questions and go from a longlist to a shortlist in seconds
Which vendor has the best AI strategy and why?
Graph databases are on their way, which vendors are embracing Web 3.0 the web of data and why?
Plug and Play Ontologies
AR/VR linked to knowledge transfer will transform everything in the next few years, who are the players and why?
Deep design thinking
#digitalassetmanagement is a science driven by #metadata powered by automated #integrations