Why DAM It?
How we do Digital Asset Management
We have the largest database in the world covering every aspect you will need to get a digital asset management strategy right. We let our customers subscribe in real time to all our data, allowing them to build a robust business case, do the right requirements gathering in a timely and guided manner.
We work with the C-Suite to build and develop business-wide Content Information Architectures and provide impartial and extensive industry knowledge to aid in software selection & digital strategy.
To be successful in the digital age, companies and organisations need a bottom-up strategy with data at its core, guided by the expertise of its employees, partners, and customers. Digital Asset Management is the foundational technology for managing metadata and establishes policies and processes that ensure information can be integrated, accessed, shared, linked, analyzed and maintained across an organisation.
Thinking about content distribution?
Digital Asset Management Strategy
Step 1: Gap Analysis
Identifying ‘gaps’ in the business and making a plan for what you hope to achieve by carrying out the desired project
Step 2: Resource Audits
Looking at your business and identifying what you have in terms of assets, metadata, people, software tools etc.
Step 3: Requirements Gathering
Gathering together your stakeholders, looking at their needs and writing up a list of shared goals
Step 4 Governance
Administration, maintenance and support of the DAM system, as well as defining who is responsible for which areas of the system and establishing rules for proper usage
Step 5 Use Case Scenarios
By understanding how and why departments work with assets in specific ways will enhance vendor demos, aid in change management and identify training needs.
Step 6: Vendor Selection
Once you know what you don’t have, what you already have, what you want, and how your going to set things up to get what you want, you approach vendors and find the vendor that’s the best fit for you
Accredited Digital Asset Management Vendors
Digital Asset Management is complex with a lot of moving parts. The Codified Consultant has simplified the process using a standards-based approach working solely with certified and accredited DAM vendors. Full Database subscriptions available.
Metadata is the most important function within a Digital Asset Management system, sadly this is also the most understood aspect of a business transformation strategy
DAM News, Insights, Stories & Analysis
Isn’t DAM Just Another File Management System?
November 13, 2018
Our analyses revealed the following failures, please note that this is across all the vendors tested: Inability to read and or write metadata Inability to assign rights to assets Inability to handle a wide range of asset/metadata types Inability to create custom metadata fields Inability to transform/transcode assets from one form to another Inability to carry out automated transcodes, converting common file types into thumbnails and so on Inability to gather / access audit data regarding activity on the DAM Inability to at the very least download this data for analysis elsewhere Inability to assign Unique Identifiers (UIDs) and use these UIDs to relate assets together Inability to create relationships other than versions Inability to carry out true version control Inability to carry out upload AND review and approval & upload workflows Inability to communicate within the system on workflow and the like Inability to preview common file types Inability to use lightbox-esque features to share assets with other people
Navigating the choppy waters of DAM Infographic
November 08, 2018
Digital Asset Management is a complex business with many a moving part. Navigate these choppy waters with our infographic. MasterData lands, through Content Islands and on to the hot waters of the Datalakes
Interactive DAM Strategy Builder
It can take months to build a business case for digital asset management. Use our form based system to ask the right questions in a timely manner, speeding up the whole process and making sure the right questions are asked.
Simple form based system to build the requirements needed to get DAM right and map to maturity and requirements
DAM systems use metadata to automate governance, most people do not understand how effective DAM can be for helping people and organisation keep control of their content and their IP.
Vendor Analysis Reports
Which is the best DAM system?
One of the questions we are constantly asked is which DAM is the best and, as we all know, there is no such thing. It all depends on what and where the DAM customer is. The question layer is critically important–Do I want cloud? Is my preference SaaS or On-Premise? Do I know or even understand the functional and nonfunctional requirements? Do I have a sound taxonomy and content-based information architecture? The list of questions goes on and on and on.
Without expert non-partial advice, sifting through the complexity is down to the will of the researcher. Unless, of course, they bring in consultants that fully understand the transformative nature of what DAM as a strategy can bring to everyone.
Everyone interacts with content
Digital Asset Management is wasted in silos
Digital asset Management Deep Domain Expertise
Standards and Best Practice for getting DAM right the first time.
Too many companies fail at digital asset management
The Codified Consultant is based on 20 years of experience in the filed, as users, as analysts and as consultants working with Fotune 500 companies, not for profits and SME's.
36 Accredited DAM Vendors
The Codified Consultant has currently evaluated 36 DAM vendors across 22 dimensions.
All vendors covered are fit for purpose and qualify as actual digital asset management companies. 25% of vendors calling themselves DAM vendors have failed the ten core characterictis test
DAM is complex, we have simplified DAM complexity
Compare and contrast vendors by type, vertical, workflows, cloud procilivty, value for money, technical specifications, functional and non-functional requirements
DAM Requirements Builder
Mapping requirements to vendor capability
This is a heavy lift skill set, get it wrong and you will not have a strategy that will last for the next few years
Requirements as a scoring metric
Just because a vendor says they do it, does not mean they do it in the best possible way. Requirements gathering now has a score!
Beyond Core Scores
Having the ability to pre score a vendor directly to your requirements will save you 100's of hours and simplify complexity
The Codified DAM Consultant™ allows any user to quickly search 36 accredited Digital Asset Management vendors within the application and over 100 variables depending on the scenarios required
Ten Core Dashboard
Ten Core Strategy
Ten Core strategies to reduce risk when selecting DAM software understand key components of DAM technology align DAM software standards to your business strategy reduce risk and optimise your business operations
Characteristics mapped to vendors capability: Enrich
The term enrich has been misinterpreted by some, obviously there are multiple ways that your experience can be enriched, through metadata and user interfaces for example. In Ten Core the focus is on the way that the DAM gathers data and how this data is used. It must be possible to access data on the system and the usage (downloads, uploads, versioning etc) of assets at the bare minimum. DAMs that perform better here have integrated analytical software, have developed proprietary tools and are tracking content in integrated software or through embeds.
Longlist to Shortlist Builder
Perhaps your company has a preference to location, cloud provider, vertical specialism, code base, price etc. Query the who application, answer your questions and go from a longlist to a shortlist in seconds